Abi Downs is a Durban based fashion, lifestyle, and wellness content creator. From fashion to fine dining, balancing a healthy lifestyle both mentally and physically as a busy mom, Abi is all about keeping it real.
Abi love for affordable luxury is also a big part of her content, she enjoys showing her followers how to get the most out of their wardrobe, whether it’s styling an outfit for brunch or finding the best pre-owned designer items.
Content creation came pretty naturally for Abi who has always loved sharing her life. Whether it was discovering cool restaurants, traveling, or just putting together outfits, she has always enjoyed documenting and talking about her experiences.
“On a deeper level, my personal story has really shaped my content. I didn’t grow up with luxury, and everything I have today is because I worked hard for it. I love fashion, design, and creating beautiful experiences, but I also love keeping it honest. That’s why my audience connects with me—l share the highs, the struggles, and everything in between all while trying to be positive and not take life too seriously,” she says.
Having started content creation a year ago, Abi has already worked with some cool brands including Metalab, Kiko Vitals, Hunters Dry, Rawbiotics, and Mini Umhlanga.
“I always make sure the brands I work with align with my taste and personality. If I wouldn’t actually wear it, use it, or eat it, I won’t post it. My audience trusts my recommendations, and I take that seriously,” Abi says on how she chooses her partnerships and collaborations.
