The creator or influencer’s ability to translate their influence and leverage on the trust, authenticity and loyalty to the niches they choose are some of the reasons that determine their success in launching a creator led brand or influencer owned e-commerce business.
Beauty and lifestyle content creator, Vongai Mapho has managed to create a few successful brands and does a great job at balancing being a brand owner and an influencer.
Vongai is the founder of Runako Interiors, an interior decorating company that was birthed from Vongai Home, a platform where she shares her love and passion for home interior. She is also the founder of a clothing brand, Dream Apparel which has been running for a couple of years.
Vongai is one of the brand ambassador for cosmetics brand, Catrice Cosmetics Africa.
Whilst Vongai’s first interests were in the beauty space, her ability to successfully expand to other niches prove how dedication, authenticity and hard work can create successful brands and partnerships.
