YouTube CEO Neal Mohan called creators “the new Hollywood” and brands are leaning in by bringing creators that resonate with their brand values to host original series or campaigns on their YouTube channels.
Digital platforms like YouTube have given brands the opportunity to create content that allows them to connect directly with their audience in a more personal and engaging way.
Great examples are Nedbank’s new edu-series and LuckyStar’s new lifestyle show, both perfectly tailored to their audiences with intentional and fitting hosts.
Nedbank’s Financial Firsts with Kopano Shimange
Nedbank has launched an innovative edu-series designed specifically for graduates and young professionals facing their “Financial Firsts.” Hosted by insightful business content creator Kopano, the series offers invaluable advice and insights from influential figures to help make smart financial decisions from banking, planning or big life milestones. Kopano, who has launched multiple businesses and is the cofounder of clubsheis is a perfect host to facilitate these conversations that she’s already passionate about.
Lucky Star’s ‘THE TASTE OF HOME’ Series Hosted By Kim Jayde
The lifestyle show features different celebrity guests every episode celebrating the essence of home-cooked meals whilst taking viewers through their homes. The series beautifully blends culinary delights with heartwarming stories and Kim’s vibrant personality makes her the ideal host for this series.
We love seeing brands partner with creators who bring a perspective viewers can relate to, to help them communicate their products to their desired audience.
