When we talk about diversity and inclusion in the beauty space, it’s often surface level, rarely embracing all its facets. That’s why Clarins’ latest campaign has us genuinely impressed.
In March, Clarins unveiled its new campaign for their new Skin Illusion Full Coverage Foundation, and the faces that’ll represent the product in Southern Africa. lo simply put it, it is a masterclass in representation done right. From gender to age, skin tones to unique identities, this campaign doesn’t just tick boxes, it tells real stories of beauty in all its forms.
Another standout aspect of this campaign is the thoughtful diversity in influencer selection, not just in identity, but in influence. Clarins didn’t just go for creators with massive followings only, they also considered impact. It’s a powerful reminder that reach isn’t always about numbers, it’s authenticity, connection, and representation that resonates.
The Skin Illusion Full Coverage Foundation is described as a luminous matte finish, 24-hour wear with a breathable feel and it comes in 24 shades for all the different skintones, textures and diversity of Southern African faces. It’s meant to enhance natural beauty with seamless coverage that “feels as good as it looks.”
This doesn’t feel like just another makeup campaign, it’s a celebration of the faces, textures, and tones of Southern Africa and we’re here for it. Check out the Clarins Skin Illusion faces of Southern Africa below.
Amber Holly Regel
Boitumelo Rametsi
Vongai Mapho
Fezile Mkhize
Margo Fargo
Deborah Chambers
Shiela Ho, Hayley Owen, Vanessa Mgoco, Amber Holly Regel, Boitumelo Rametsi, Vongai Mapho, Banele Christopher & Zaakirah Essa
