We’ll be the first to admit, it’s become difficult to pass by Krispy Kreme and not think of Vaseline’s Ceramic-Glow body oil or use Dove body cream without thinking about that luxury chocolate influencers had us drooling over.
Whilst integrating food into beauty campaigns is not a new trend, we have to admit how heightened it has been in recent years. From beauty marketing campaigns that feature food to beauty brands launching food themed products, they are giving “eat your skincare” or “you’re what you eat” a whole new meaning.
While the social media trend “eat your skincare” leans more towards promoting clean eating, these campaigns focus more on what feels good and luxurious, which might work as a trick on those mindful of what they eat…. if you can’t eat chocolate everyday, you might as well experience it through your skincare. A win, win situation if you ask us.
Using one of the five senses, known as sensory marketing taps into how a consumer would feel using the marketed product. Not only that, it creates an emotional connection every time you eat the food associated with it and enhances your memory of the product.
These food themed beauty product campaigns are a hit and hard to ignore. Check out some brands that recently incorporated food into their marketing campaigns below:
Vaseline South Africa collaborated with Krispy Kreme for its Cera-Glow range to show just how glazed the range will have you looking.
Edgars Beauty rolled out a pistachio and salted caramel themed campaign to prove Sol de Janeiro’s body butter’s irresistible scent.
For its limited edition of the Superstay Vinyl Ink Lipstick, Maybelline partnered with Nando’s SA to prove its longwear.
Dove South Africa partnered with Just Gorgeous luxury chocolate brand to give a taste of what their range of luxury body creams feels like.
