For decades, music legend Yvonne Chaka Chaka has inspired generations with her music and philanthropic work. Now, the Princess of Africa is passing down her beauty wisdom through her newly rebranded hair care range, Princess of Africa Haircare.
More than just a collection of products, Princess of Africa Haircare is described as a celebration of the rituals that have shaped African women, the roots that have grounded them, and the royalty that defines them. Each product a tribute to generational beauty wisdom crafted with care, inspired by heritage, and made to honour the crown women wear every day.
The legendary singer believes that true beauty begins with knowing where you come from and wearing it with pride.
“We’re back with a fresh new look and even better product formulations to crown your beauty! Join the royal court! Introducing Princess of Africa Haircare, by the one and only @yvonne_chakachaka. Inspired by generations of African beauty rituals, this range honours our roots, our crowns, and the wisdom passed down with love. Haircare with heritage. Because every queen deserves to shine,” she shared on social media.
With its new look and enhanced formulations, the Princess of Africa Haircare range empowers African women to embrace and elevate their natural beauty.
The Princess of Africa Haircare range is now available at Checkers and Shoprite stores across South Africa.
