Nivea South Africa has unveiled its latest campaign for the popular Luminous630 serum with Thiamidol, this time with the help of four powerful women from the worlds of influencing, media, and sport.
The campaign features beauty influencer Kay Yarms and media personality and international MC Pearl Modiadie, both of whom have collaborated with the brand over the past few years. Joining them are two exciting new faces, former Miss Universe and international host Zozibini Tunzi, and South African cricketer Laura Wolvaardt.
In the powerful and fierce campaign, these women individually shared personal stories of transformation, confidence, and what this new partnership means to them.
“After four years of radiant, even-toned skin thanks to @niveasouthafrica and the power of Thiamidol, being part of the latest Luminous campaign is truly a full-circle moment,” said Pearl Modiadie.
“Stepping into new beginnings with confidence and grace. So excited to be part of this journey with @niveasouthafrica,” shared Laura Wolvaardt .
“As a woman who understands the power of presence on stage and beyond partnering on a journey that uplifts confidence through care is deeply meaningful,” Zozi said.
“To be recognised as a voice in beauty and trusted to represent the power of Thiamidol – NIVEA’s #1 anti-dark mark ingredient-is such an honour,” expressed Kay Yarms.
Congratulations to the newest faces of Nivea SA’s Luminous360 with Thiamidol campaign!
Zozi Tunzi
Pearl Modiadie
Laura Wolvaardt
Kay Yarms
