Newcomer, Jetour Enlists Cindy Thando as Brand Ambassador for South Africa’s Competitive Automotive Market! The South African automotive market is witnessing a dynamic shift with the entry of new motor vehicle brands. Among the newcomers is Jetour, which launched in September 2024.
It takes a strong brand message paired with a fitting brand ambassador who can communicate that message to capture consumer attention. It’s a crucial part of a winning marketing strategy and Jetour South Africa’s appointment of actress and celebrity influencer Cindy Thando as their official brand ambassador exemplifies this.
Cindy boasts an impressive portfolio as an influential actress, commanding a following of 2.5 million on Instagram alone. Her credibility and connection with her audience make her a valuable asset to any brand she collaborates with. Having worked with major brands like Huawei, Mr Price, and L’Oréal Paris, Cindy’s influence is well-established. Theres no doubt her partnership with Jetour will significantly enhance the brand’s visibility and appeal in the market.
Jetour recently shared that they sold almost 600 units of their X70 Plus SUV in just over a month. With Cindy’s endorsement, it will be interesting to see how these numbers evolve by the end of 2024.
Cindy shared her excitement for the partnership on Instagram, stating, “Happy to join Jetour South Africa as their brand ambassador.”
