It’s beautiful to witness the world finally opening up to African creators and influencers. Gone are the days when they were limited to local campaigns and left out of global conversations. Now, major brands are embracing African talent and we love to see it.
H&M recently unveiled its Spring/Summer 2025 collection themed ‘Notes On Being, a campaign that celebrates curiosity, creativity, and the authenticity of female icons. Leading the campaign are sisters Tyla and Sydney a Grammy-winning artist and a content creator, respectively.
To mark the launch in LA, H&M tapped some of South Africa’s biggest names in music and fashion. Singer Elaine, fashion influencer Melody Mohale, content creator Sydney Seethal and media personality Violyy brought the heat to LA, all styled by the brand and serving serious international influencer energy.
The collection will be dropping in South Africa in early Spring.
Violy: Media Personality
Melody Mohale: Fashion Influencer
Elaine: Singer
Sydney Seethal: Content Creator
Tyla & Sydney Seethal
