Sphokuhle N, known to her over six million followers on TikTok and Instagram as Scrumptious has entered the business of beauty space as a founder.
Sphokuhle has launched Scrumptious Lips, a lipgloss product named after her social media personality. The well thought out beauty product release makes perfect sense to Sphokuhle’s audience. Those who’ve followed her for long can see how unsurprising it is because of her content.
The influencer describes her beauty brand as one crafted with intention, love, and care.
“What began as a passion project has grown into so much more, a reflection of who I am and what I stand for. I want it to be known that this business wouldn’t have started or become what it is today and what it will continue to be if it weren’t for my Lord and Saviour, Jesus Christ,” she stated on her website.
Sphokuhle’s vision with Scrumptious Lips is global. She aims to capture the hearts of the world.
“Each product we create is carefully formulated with quality and dedication, but beyond that, we’re all about fun, playfulness, and having a good time.”
Influencer led brands continue rise, not only that, their rapid growth and seemingly instant success can be highly credited to the solid fanbases built by their owners. Research shows most people are most likely to buy from an influencer founded brand because they are relatable and people trust the influencers they like to listen to what they need. People also love being part of making a successful brand built from the ground up in real time and supporting small businesses. Loyalty to the influencer or creator also plays an important part in the success of a creator or influencer led brand.
The new founder only shared a teaser two days prior to launch and her products have been selling like hot cakes already. Now that’s having confidence in your influence on another level.
