Minister of Communications & Digital Technologies, Solly Malatsi’s call for TikTok to activate its Creator Fund program for South African creators has beer making headlines and TikTok has responded. In response, TikTok stated that it did not intentionally exclude African users from its monetisation programs.
According to Boniswa Sidwaba, Head of Content Operations for Sub-Saharan Africa, the Creator Program is currently only available in seven global markets.
“It’s important to correct the notion that Africa has been deliberately excluded from the Creator Rewards Programme. As a growing platform, we must test products before launching them globally,” said Sidwaba.
TikTok maintains that African creators still have access to multiple monetisation tools and that the platform continues to provide earning opportunities tailored to their unique content formats, platforms, and audiences.
Check out below some ways African creators can earn on the app while we wait for the Creator Fund program to be activated.
Music Artist Collaborations:
Creators with more than 1000 followers can pick a paid music task they’re interested in, create a video with that song and post it. The more likes, shares, and views they get, the more they earn!
Subscriptions
Creators can offer exclusive perks and benefits on subscription basis.
LIVE Gifts
When creators go LIVE on TikTok and enable the LIVE Gifts feature, it allows them to collect rewards based on the popularity of their broadcasts.
Effect Creator Rewards
Creators can earn cash rewards by using the Effect Creator Rewards feature to design high-quality virtual effects.
Video Gifts
Creators with 10 000 followers or more can receive gifts from viewers on their eligible content.
Brand Collaborations
TikTok creators can grow their communities and work with brands to advertise on paid partnerships
