Unless you live under a rock, you’re familiar with one of the hottest clothing and accessory brands on the continent, Tol’thema. Few things are easier than spotting a Tol’thema piece. From corporate to social events, weddings (be it the bride or her guests) and family functions, Tol’thema has become the go to brand for African women of all ages.
It is the brain child of Tamia Nontsikelelo Mokoena, an entrepreneur and content creator with a background in Accounting. Tamia describes the brand as more than just a luxury brand. It is a movement and evidently so.
While dresses and headwraps are the product the brand sells, Tamia says at the core, it is about the feeling the products give to their clients.
“We’re about celebrating African women while blending our heritage together with modern elegance. We create pieces that are not just fashionable but that are also deeply meaningful. Every design is intentional, every fabric is deliberate and every single piece tells a story, says founder Tamia Nontsikelelo.
It’s said not every content creator can be an entrepreneur but every entrepreneur needs to be a content creator. In Tamia’s case, she has mastered both. Her passion and love for content creation has helped propel her brand to even greater heights by using storytelling as a strategy to help her clients understand the journey, her vision and ultimately fall in love with the brand.
Earlier in May, Tol’thema officially opened its doors to a new showroom in Braamfontein, Johannesburg. Ushering a new era Tamia is calling ‘the bougie era.
In addition to being an incredible founder and content creator, she is the cofounder of Unravel Hub, a platform that offers a safe space for women to find community and grow through podcast content. Tamia also recently started her YouTube journey which she says is more for herself than anything else.
One thing about Tamia, she gets it all done and with excellence.
