From viral campaigns to celebrating the underdogs, Siki Msuseni’s work stands out in how it stays rooted in authenticity while pushing boundaries.
We’re watching Siki Msuseni build a successful PR Agency in real-time while she brings us along on her journey so candidly and relatably. From celebrating her wins to graciously embracing the missteps, she shows up fully in all moments.
Msuseni is not new to the game. From creating viral political tote bags scripted, “Who Killed Biko?”, to fashion blogging and styling for brand campaigns, and later on championing sustainability through selling thrift clothing, Siki is one multifaceted entrepreneur.
“All these past experiences were building blocks to what I’m doing now, amplifying the voices of local brands to a global audience.”
Her passion for building and curating stories around these local brands who are willing to innovate and disrupt is something that is evident in every campaign, collaboration, and conversation she’s part of.
“If you play it safe, chances are l’m not the Publicist for you. I’m so passionate about what I do that there’s an element of always wanting to go big with my clients.”
It’s with this mindset that she continues to grow a stable of notable consumer and fashion clients.
