Creme of Nature South Africa, a natural hair care brand has enlisted six creators and influencers as its first ever squad to represent the brand for 2025.
The brand, which prides itself in being rooted in radiance and powered by purpose introduced the dynamic squad describing them as voices that embody confidence, care and creativity. Each one of the squad members brings their own magic to the movement with their unique, proudly African and authentic curly, kinky or coiled textured hair.
We love the intentional selection and the diversity represented for every type of textured hair. The CON squad will be working with the brand for the rest of the year alongside newly announced and first ever South African brand ambassador, Nomzamo Mbatha.
Meet the CON Squad below:
“Over the past year, l’ve been exploring, learning and really cultivating a healthy relationship with my hair and scalp; so this partnership with @cremeonature_sa makes complete sense.” –Zithobe Macheli
“May this serve as a reminder that our hair is our heritage, our stories are sacred and our roots deserve to be cherished.” – Lihle Phetla
“The theme for Creme of Nature is ‘Rooted in Radiance’ and letting out natural hair shine. That’s why l’m so excited and honoured to be part of the very first CON squad alongside beautiful and brilliant women.” – Khanya Mzobe
“It’s been a long journey of teachable moments. A journey that I’m still on as my hair changes with age, pregnancy, postpartum hormones. The one lesson that remains true is that as long as I choose products that enrich and nourish my hair, my curls will always bounce back.” – Masego Morgan
“The glow up is rooted in more than just good hair.” – Siyamthanda Ndube
Katlego Tefu
