By now you most likely know that putting yourself out there is a big part of what makes a successful influencer. It could be the very difference between where you are and achieving your goals.
The truth is, in the creator economy, one opportunity can open many doors. It doesn’t just result in getting paid, it can spark a ripple effect that can transform your career as an influencer, broaden your audience, and build long-lasting relationships with industry-leading brands.
The recent Woolies Beauty open call for brand ambassadors for its hair care range is a perfect example. 10 influencers ended up getting the job, most of whom are nano influencers still building their platforms. Not only do they get this life changing opportunity to work with a major brand like Woolies Beauty as a brand ambassador, the exposure, growth and confidence that comes from putting yourself out in this way as an influencer would take much longer to achieve. The campaign is not yet out yet these influencers are already gaining significant exposure, enjoying higher engagement, and growing in numbers.
Here’s what some of them had to say about their new gig:
“Younger me would straighten her curls to feel beautiful – now, those same curls opened doors i never imagined. this shoot with woolworths is for her, and for every girl learning to love what makes her different.” –Zoe McLean
“Behind-the-scenes recap of my First ever brand trip with @woolworths_sa @wooliesbeauty as a Wbeauty Head Turner! This experience was truly the beginning to an amazing partnership with an amazing brand, I am so grateful and privileged to be part of this amazing team!” -Zama Zulu
“Just a girl that creates Educational hair content. Now on set with WOOLWORTHS Jeremiah 29:11.” -Marcia The Boujee Natural
“Look who made the #WBeauty Headturners list. Feeling fierce, flattered and so ready to turn heads.” -Rabia Sithole
“This is more than a shoot, a brand trip – this is God’s faithfulness, this is what happens when you seek him first – everything else follows as he promised.” -Ongeziwe Jonas
“Behind the scenes with #WBeauty. Truly an honor to be one of their ambassadors and to work alongside such talented models. Grateful for the experience, the team, and the vision. Let’s keep pushing boundaries.” -Mikey Makamba
Fikile Kgasane
Anelle Kitshoff
