NIVEA South Africa Introduces Its New Luminous630 Skin Glow Squad. We love a fun, fresh influencer squad and NIVEA’s selection for its new Luminous630 Skin Glow range is exactly that. From beauty influencers to dancers and music artists, the line-up couldn’t be more diverse, ensuring there’s someone everyone can relate to.
Lately, we’ve seen more and more brands introduce influencer squads for campaigns, moving away from the single “big name” influencer approach. This shift is more than a trend, it’s a strategic move in influencer marketing.
An influencer squad allows a brand to reach a broader audience, since each member brings a unique follower base. It also generates more content from different perspectives, creating multiple touch-points that prolong a campaign’s lifespan and sustain momentum. Beyond reach, a squad builds stronger social proof, as audiences see several trusted voices sharing the same message.
What makes this Nivea campaign even more exciting is that some of the influencers have previously partnered with NIVEA on shorter campaigns. Seeing this growth and continued trust between them and the brand not only strengthens authenticity but also provides a sense of continuity to the overall message.
Meet the Squad below:
Zee Nxumalo
Aakifah Slarmie
Thandiwe Dube
Kamo Pule
Zayaan
