Glamour SA recently held it’s annual Most Glamourous Awards and the winners’ list gives a glimpse of what influence looks like now and where it’s headed. The recognition creatives are getting in spaces they have previously not been recognized signals a powerful shift on how undeniable their impact is.
Fashion is in the top three categories of the South African creator economy. Creators and influencers in fashion are driving trends and sales, and pushing boundaries. They are showing up not only as influencers but as curators, stylists, founders, advocates and ambassadors. Watching them being acknowledged across the full spectrum of their work is not only exciting but long overdue.
The inspiring music artists and actresses recognised at this year’s awards have one thing in common with the creator community, they are multidimensional talents who continue to evolve. Whether through advocacy, entrepreneurship, or exploring new creative avenues, they embody the same adaptability and depth we’re seeing in today’s most influential voices.
Their recognition reinforces how influence today is defined not just by visibility, but by versatility, impact, and authenticity.
Check out the 2025 Glamour SA’s Most Glamourous winners and what the recognition means to them.
Best Personal Style: Fashion Content Creator, Siyanda Bani
“It’s a powerful nod to the effort, the obsessive attention to detail, the vision boards, the fittings, the edits, the risks… all the invisible threads that hold fashion content together. This recognition reminds me that storytelling through style isn’t just about looking good it’s about feeling seen, while making others feel seen too.” – Siya Bunny.
Street Style Star: Fashion Content Creator, Zoliswa Mbadu
“l’ve been doing content creation for over 10 years now, and to have my work – my passion – recognized in this way is truly incredible. This moment is not just for me now, but also for the little girl who still lives inside me. The one who always dared to be bold, to be different, even when it felt uncomfortable. She would be so proud of this. Thank you for seeing me, for seeing my vision, and for honoring what street style really is — a reflection of individuality, culture, and the courage to show up as yourself every day.” – Zoliswa Mbadu.
Red Carpet Glamour: Reality TV Star and Podcaster, Khosi Twala
There are moments in life when you look around and think…. “God, who am I that You are mindful of me?” And yet… He chooses to bless you, even in seasons you at least expect it. I am deeply honored, humbled, and reminded that every good and perfect gift is from above. Thank you, Lord, for Your grace that goes before me, Your favor that surrounds me, and Your love that says, “You are enough because I am with you.” – Khosi Twala.
Reader’s Choice Award: Fashion and Lifestyle Creator, Naliyani Uma
“This one is for the women carving their own lanes, even if they start late, your time is coming too.” – Naliyani Uma.
Style Influencer: Digital Creator, MC, Pamela Mtanga
“I wake up every single week with a new vision and my team never says no, I’m encouraged and systems are built to support that. I show up the way that I do because I feel like a child whose parents validate her dreams.” –Pamela Mtanga.
Champion of African Designers: Actress & Textile Advocate, Sthandiwe Kgoroge
This category reminds us that celebrating others is not a favour, it’s necessary!South African designers are world class,up there with the best of them!All it takes is intention. Intention to use our platforms, our choices, and our visibility to reflect this brilliance around us.” – Sthandiwe Kgoroge.
Most Stylish Media Personality: Actress, Thando Thabethe
“I’ve worked hard over my almost 20 year career and it feels good to be recognised. This award is a reminder that it’s important to look good while working hard towards your dreams.” – Thando Thabethe.
Stylish Artist: Singer and Songwriter, Filah lah lah
“As local artists there is so much we pour into our crafts and into our individual looks that people don’t see. Most of us using very little resources in order to pull off incredible things that speak to our individual identities. What an honour to share space and time with everyone who was in attendance.” –Filah Lah lah.
Fashion Forward: Fashion Stylist & Creative Director, Landa Willie
Classic Elegance: Host and Fashion Influencer, Natasha Vermaak
Visionary Art Director and Stylist: Creative Director, Chloe Andrea Welgemoed
Fashion Icon: Singer, Thandiswa Mazwai
