TikTok South Africa has launched a brand-new series titled Africa All Stars Brand Edition, hosted by brand strategist and marketer, Lebo Lion.
This is the second series TikTok SA has introduced following the success of their first one, Africa All Stars, hosted by entertainment reporter Phil Mphela.
The new series will spotlight how South African brands are engaging with TikTok, its growing role in the future of marketing, and how creators and influencers act as the glue between businesses and communities. The show will also unpack what makes great content that not only entertains but also drives commerce.
Lebo will sit down with some of the country’s biggest and brightest marketing minds, entrepreneurs, and artists, who will share real stories, insights, and the bold moves they’ve made using the platform.
“I had the pleasure of working with @tiktok_southafrica on a thought-provoking series that highlights the power of platform and storytelling in building successful businesses and brands. As a host, a project of this nature reinforces the core of why we have conversations; to show people that dreams do come true and that our stories matter,” Lebo Lion said speaking on her role as host.
Why Platforms Like TikTok Are Creating Their Own Shows
TikTok’s launch of in-house content like Africa All Stars and Africa All Stars Brand Edition is part of a broader trend across social media platforms. To remain relevant and competitive, platforms are increasingly producing their own shows, branded series, and educational content that highlights creators, businesses, and cultural moments.
Series like these showcase how brands can succeed on the app. These initiatives aim to educate businesses on how to leverage the platform, elevate creators by putting them front and center, and reinforce the platform’s role in driving cultural conversations and commerce. This type of in-house content helps platforms strengthen their ecosystems and also provide value for marketers and creators who want to learn from real-world success stories.
The host, Lebo Lion has build of the most successful and inspiring personal brands in the region, something she consistently champions across her platforms. Beyond her work as a marketer, brand strategist and founder of The Lebo Lion Group, she is also a speaker. She hosts her on visual podcast, ‘The Lebo Lion Show’ which recently introduced a new thought provoking series titled: Diary of a CMO.
A post shared by Lebo Lion | Brand Strategist, Speaker, Media Entrepreneur (@lebolion_sa)
