Hosted by L’Oréal in partnership with Garnier SA, Maybelline Africa, Dark & Lovely Africa, and L’Oréal Research and Innovation, the Beauty University was a multi-sensory experience. Brand ambassadors, Influencers, content creators, makeup artists, hairstylists and beauty enthusiasts were all in attendance and got to engage with various touch points from skin and hair analysis to science-backed product education.
Each brand set up interactive activation points, letting attendees get hands-on with products while learning more about them.
At the heart of the event were the beauty masterclasses, fast becoming one of the most effective tools in the beauty marketing playbook. Beauty creators like hair content creator, Phaello Tshabalala and makeup content creator, Lloyd Beauty didn’t just demonstrate techniques, they served as real-time ambassadors, translating product features into relatable, results-driven tutorials. It’s beauty education wrapped in influence.
Whilst these events are open to the public, most influencers and creators attend in partnership with the brands hosting the event. The result? A steady stream of content, product reviews, tutorials, behind-the-scenes footage that stretches the impact of the event far beyond the room.
It’s an opportunity for influencers and creators to get meaningful, on-brand content, while brands tap into their reach and credibility. Especially in a market where trust and community matter, these influencer-led experiences are proving to be a powerful way for beauty brands to reach new audiences and deepen brand loyalty.
Check out some of the brand ambassadors, content creators and influencers who attend the first ever Beauty University in SA.
Nomalanga Shozi -Host of the inaugural Beauty University SA
Phaello Tshabalala -Hosted a wig masterclass with Garnier SA
Kuhle Adams -Moderated a Dark and Lovely Africa panel discussion
Lloyd Beauty and Bomzi Lekgoro -Lloyd hosted a makeup masterclass with Maybelline. Bomzi hosted a hair masterclass with Dark and Lovely Africa.
Thembi Seete attended representing L’Oreal Paris
Gosego Katai attended with Maybelline Africa
Botlhale Boikanyo attended with Dark and Lovely Africa
Azola Mona attended with L’Oreal Paris
Kayleigh du-Pont attended with Maybelline Africa
Jessica Schultz attended with L’Oreal Paris
Lee Khuzwayo attended with L’Oreal Paris
