For the longest time, production houses, creative agencies and studios were founded by creatives who remained behind the scenes. However, the more the creative industry progresses and evolves, the more the talent is getting behind building and creating spaces not only for themselves but for the industry at large.
In Hollywood, writer and producer Kenya Barris has partnered with Revolt to launch Revolt Labs, a creator focused company that offers a direct path from creator culture to premium content to cultural permanence for brands and advertisers.
Here on the continent, in Nollywood; actress Temi Otedola has launched a creative agency called Type A Agency, with a focus on intentional and purpose driven design. Launched on the actress’s 30th birthday, the agency describes itself as led by intention, African at heart with a global perspective, modern, considered, innovative aiming for slow purposeful designs.
We continue to see actors, producers, artists adapt from their roles to ownership as founders in the creative space. As the creator economy continues to grow and redefine itself, we look forward to seeing how these spaces being created will contribute to the industry’s success.
