In 2025, retail giant Woolworths launched a first loyalty programme of its kind in South Africa called MyDifference by merging their WRewards and MySchool Rewards and now they’ve enlisted actress and brand influencer, Jessica Nkosi as the ambassador.
Nkosi comes on board as MyDifference brand ambassador to help Woolworths spread the word about the fairly new rewards program. the actress shared on social media how through the partnership, the brand gave her the freedom to choose a cause that can benefit every time she uses the rewards card.
“This is a dream partnership between @woolworths sa #MyDifference and I… This is not jus a regular rewards program, it is so much more!!! And I cannot wait to tell you guys all about it. Where ever you are who ever you are around whatever you do, make a difference in someones life. JUST DO GOOD,” the actress shared.
