As a successful actress and celebrity influencer, Linda Mtoba knows a thing or two about what it takes to build a reputable name and voice people can trust. In a recent interview, Linda was asked to share some words of wisdom to new influencers on when they should say no to brands that do not align with them. This is what she had to say:
“I think in the beginning l’d say it’s a bit different in the sense that you’re still trying to build your brand so you need the steps. Once you get to that big step, you need to be able to say, ‘these are the steps that I now can take forward’ but before that I understand having to build your brand. Even then, are these things going to make sense for your brand long term? As they say, longevity matters.
So if you’re taking them now, in a year’s time what’s going to happen? It’s about thinking about that as well. Yes, take the job but think about how it’s gonna impact your brand years time from now. If you can see the impact is low, absolutely go for it. If you feel like it could cost you something, you must always [ask], ‘at what cost?’ It must never be you.”
