Bonang Matheba turns 37 and in celebration of her birthday we’re honouring her strides as a successful celebrity founder. Having made a name for herself globally as a media personality, Bonang became the go to celebrity influencer for some of the biggest brands in the world.
As her brand grew over the years, Bonang grew from endorsing other brands to birthing one of the most lucrative celebrity brands to come out of Africa, ‘House of BNG’. It’s easy to look around and see how being a celebrity is not enough to build a successful business with longevity.
So, what makes Bonang a successful celebrity brand founder?
You can tell that Bonang’s business ventures are never a coincidence, she understands that whilst her name and face can give her a head start, having a strategy is important. How Bonang engages, welcomes and embraces her audience and media plays a huge role in the success of her brand. Bonang considers supporter feedback and it speaks to one of her famous phrase: give people what they want.
Whilst on BNG, it looks like Bonang is about to give people what they want with her soon to be announced latest offering from BNG.
Happy birthday to the first of many in the influencer space. We celebrate you as a successful founder and the inspiration that you are as an industry disruptor, influencer and creator.
