In an exciting move that merges purpose with performance, Jetour South Africa has officially announced Rachel Kolisi as their new brand ambassador. The collaboration comes at a pivotal time for the car brand, which is still carving out its space in the competitive South African automotive landscape. And who better to help steer that mission than Rachel, who’s already proven herself a powerful presence?
When it comes to the qualities that make a brand ambassador stand out, influence, authenticity, Rachel Kolisi ticks every box. A natural influencer by default, she’s one of the most closely watched personalities in the country. Whether it’s through her philanthropic work as co-founder of the Kolisi Foundation, her honest approach to motherhood, or her deeply engaging public presence, Rachel continues to resonate with a wide and loyal audience.
That kind of connection is gold for any brand looking to grow its presence, especially one like Jetour, a newcomer to South African roads still working to build trust and familiarity. For Jetour, this isn’t just about getting more eyes on the brand, it’s about aligning with someone whose values reflect their own.
Rachel is no stranger to automotive partnerships. Her previous association with Mercedes-Benz South Africa proved her to be a credible and effective collaborator in the space. Now, as she steps into this new role with Jetour, she brings with her the same level of excellence and intention.
Taking to social media, Rachel shared her excitement about the partnership. “Very excited and very grateful to be a part of the @jetour_south_africa family!”
Jetour South Africa introduced the partnership with a message that beautifully encapsulates why Rachel is the perfect fit: “Power Meets Purpose. She leads with strength, grace, and impact—on the road and in life. Behind the wheel of the Jetour, she’s not just driving—she’s carving out new paths, breaking boundaries, and showing up for her family and her community. Confident, capable, and unapologetically bold—she’s exactly who this vehicle was made for. Because real power isn’t loud. It moves with intention.”
This statement not only positions the brand as forward-thinking, but it also highlights the deeper emotional and lifestyle connections Jetour wants to create with South African drivers, especially modern women leading multifaceted lives.
Jetour’s collaboration with Rachel Kolisi signals a clear shift in how automotive brands approach influence. It’s no longer just about horsepower or sleek design, it’s about values, storytelling, and community. Rachel embodies all of that and more, making this partnership a meaningful step forward for both her personal brand and Jetour South Africa.
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