When the Content Creation industry initially took off, it was majorly in the beauty and entertainment spaces. Over the past few years, we’ve seen it evolve as an industry where creators are emerging from every industry and corner of expertise.
From Finance to Medicine, Education to Media and many other sectors, experts and professionals have joined in on the content creation phenomenon. Brands continue to lean into this by partnering with creators that resonate with their brand values to host and communicate campaigns or host shows in the new era of original series made possible by digital platforms.
Digital platforms like YouTube have given brands the opportunity to create content that allows them to connect directly with their audience in a more personal and engaging way.
The latest example of this is Investec’s new edu-series called ‘Invest-ED’, hosted by medical doctor and content creator, Dr Khanyile Lenake.
The series is a platform designed to help high school students understand the skills, careers and opportunities shaping the future. From subject choices to future-proof skills, it brings expert insights with guidance.
A post shared by Dr Nokukhanya Khanyile-Lenake (@dr_khanyile)
