You’ve seen the moving social media campaigns with inspiring messaging and perfectly cast influencers. The relatable conversations and socially conscious ads from brands like Dove South Africa.
Behind it is Anele Maphanga, PR and Influencer Lead for Beauty, Wellbeing and Personal Care for Unilever South Africa, managing its brands that include Vaseline, Dove, Shield, Lifebuoy to name a few. New York Weekly publication named her one of the Top 20 Women Leaders to look out for in 2024, describing her a gifted relationship builder, she took it and ran with it.
Through her leadership, Unilever walked away six Awards at the recent Smarties Marketing Awards. Some of the Awards won include:
Won Gold for Brand Purpose/Activism for the Real Beauty Generation campaign.
Won SILVER in the Innovative Use of Al in Advertising category for Dove’s Real Beauty Generation campaign.
Won BRONZE in the Gaming Gamification & E-Sports category for Lifebuoy Global Handwashing Day campaign.
Won BRONZE in the Al-Powered Audience Engagement category for Lifebuoy Global Handwashing Day campaign.
When Anele is not changing how beauty is perceived and leading award winning brand campaigns, you’ll find her hosting events for women as the co-founder of Her Power Africa, a platform that aims to inspire and equip African women to step into their power through masterclasses and events. The platform offers women a community to build connections with other African women and grow.
If there’s a woman to learn from, it’s definitely Anele Maphanga.
A post shared by Anele Maphanga (neé Nzimande) (@mrstimetraveller)
